If your business location has a storefront, it means you have a huge opportunity to get your business noticed. As signage providers, we aim to help our customers attract both existing and new customers in addition to boosting your brand awareness. Through years of experience, we have learned that there are 3 major components to every successful storefront graphic.
Clarity is Key
There is nothing more important that having a clear and concise storefront graphic. For those passing by your location, you only have a few seconds to attract their attention and get your message across. For instance, if you are selling fried chicken, make sure that your customers will be able to quickly conclude that this is what you are selling. Let’s say your company name is “Alan & Abby’s Finest Southern Fried Chicken”, chances are you will lose your audiences’ attention after ‘Alan & Abby’s’. Instead by simplifying your message to “Finest Fried Chicken” you will attract a lot more customers. Always remember that your storefront graphic needs to be clear and as eye catching as possible.
Benefit of using Pictures
Humans are visual creatures by nature, and as such they are more apt to remember visual images much more than words. This is known as Picture Superiority Effect. According to a marketing industry leader the human brain can process images up to 60,000 times faster than words. By using images in your store front graphics, it allows your target audience to connect with and relate to your business, at a faster rate. The right image will enhance that connection by invoking a positive feeling between your product or service and your target audience. The more informed and the better a potential customer feels about your company, the more they will want to do business with you.
The final key to effective store front graphics is using colours that pop. By using dynamic colours, a passersby will notice your store front. In a study titled ‘The Impact of Colour on Marketing’ researchers found that up to 90% of snap judgments made about products can be based on colour alone. Therefore, it is important to use colours that work together to get your message out and to have the desired effect on how your brand is perceived.
If you want to get your storefront noticed, & increase your business, contact us today!