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Exterior Graphics : Enforcing Your Brand From The Outside In

Today we’re going to talk about some of the different types of exterior graphics you can utilize to promote growth for your business.

What Exactly are Exterior Graphics?

Exterior graphics and signage are located outdoors and designed to inform and promote messages. These are available in all shapes and sizes: from billboards, banners, A-frame signs, huge storefront logos, backlit boards, wall murals, and vehicle wraps.

The purpose of exterior graphics is to draw public attention and increase business. Promoting outdoor signage strengthens company branding, views, and recognition. These graphics are proven to generate growth and clientele and are perceived to be one of the most effective ways of advertising.

Exterior graphics have evolved well beyond billboard advertising.  This is most noticeable by the growth in popularity in vehicle wraps.  Anytime you go out, you are sure to see several vehicles with advertising on them.  Companies have realized incredible benefits from creatively wrapping their corporate vehicles.   If you work in any type of industry that requires a fleet of vehicles, then having each wrapped in the same, consistent, and professional design is sure to garner much attention to your business.

One of the best advantages of wrapping your vehicle is that it’s cost-effective. Whether you want to go big with a full wrap on your fleet or a more simple solution with some cut text for contact details and a logo; the cost per thousand impressions is well below traditional media.  It’s up to you to decide on how much you want to invest.

What if your business doesn’t have any vehicles? Well, there are other alternative solutions to promote your business such as wall murals, graphics installed on your storefront windows and doors.  Backlit signage can be a great way to draw attention to your business, especially at night.  Giving your business a fresh new look will surely attract more customers.   Other alternatives on a more conservative scale are A-frame signs, banners, and flags.  Each can be specially designed for your business.

These are all areas of expertise that Unique Media Solutions has provided for over 10 years. If you can think of any form of exterior design or form of advertisement, then odds are we’ve done it. Our experts can walk you through the entire process and figure out exactly what you need to help promote your business.

To see pictures of the work we’ve done visit our blog page here.

If you wish to inquire about an exterior graphic please call us at 1 844-466-6555 or visit us at 1375 Hopkins St, Whitby, ON, L1N 2C2. We’d love to answer any of the questions you have and provide you with a quote.