Marketing Services
- How to bring people to your business
- Company Branding
- Advertising & Promotional Strategies
- Target Market Identification
- Internet Marketing
- Customer Satisfaction Surveys
Properly done, marketing identifies, creates and keeps customers. How depends on unique circumstances – you don’t choose your transportation method before choosing a destination so why would any right-minded person demand a brochure or a website for their business. Thats like deciding to go on vacation by bus from Toronto before knowing we plan on visiting Paris France. Forget putting carts in front of horses – we just shot the horse and must pull the cart ourselves back into the barn. Hopefully the phrase right-minded stood out above- doing the right thing at the right time in a right manner for the right customers – shouldn’t that be the market course we all follow? We combine veteran experience with new ideas as your virtual marketers, committing you to stand out from the crowd so your buyers choose you for right cause -what we call honey. They know what you stand for in terms of their satisfaction through clear, consistent and timely marketplace operations (MO) by your business, with unique as your MO engine. Consider us your hive, abuzz with new excitement about what you. If your actions don’t deliver our joint promise, what’s the point? Consider that yours and our on-target stinger.
Now why not simply say boring old “markeitng”? Well, for years marketing equalled advertising or communications. Ruled by Ad agency Mad Men like Darren Stevens, they “Bewitched” clients with the big ad campaign to brand them into the buying public’s subconscious. Make us the next Coca-cola or even Dr. Pepper and break out the martinis, shaken not stirred. It worked when Sean Connery was James Bond but that was then. We have a new Bond in 2010 - TV, radio or billboards have their place but the power is now in the buyer’s hands, not the agency who demand more than Superbowl-Sunday 70’s entertainment. One truth I learned from a John Cleese training video years ago – never duel or argue with the customer – if you win they lose and and leave. If you lose you look foolish at best and they leave, again. You never win by winning with customers. Make them winners however and they will return for life. Honey is for the bees, given the right buzz! Want examples? Please email or call us! New-bees need only apply.
Need another metaphor? Pretend your business were a physical body; the old-school definiiton of marketing was communication – listening to customers and saying the name often enough so they remember to call Y.O.U when ready to buy, right?. We all suffer today from info-overload. Traditional marketing bores at best or worse ticks us off! So now what? UMS works best with companies ready to drop nostalgic communication for “business breathing”. Inhale market-oxygenated customer input and energize your business and fuel your daily activities, along with a steady healthy diet of the latest tools of the trade. Exhale what ciients want to breathe in. Become co-dependent. We want to get you and keep you market relevant. Step one is admitting you need or want help. If not, don’t call us for a standard quote. If that stings, it comes with UMS bee-hive-your. However, if you want something sweet this Spring, remember, honey is for the bees!